Spark Series: Brand Building (Part 4 of 4)
Branding / Strategy

Spark Series: Brand Building (Part 4 of 4)

This post is the fourth of a four part Spark Series on branding. Developing your brand doesn’t stop at the brand positioning statement or the brand design. Developing and sustaining a brand require a long term strategy that should permeate every action your company takes. The brand positioning statement is the backbone of this strategy, as it … Continue reading