Spec work is any kind of creative work that clients request to be submitted prior to actually signing an agency. A Canadian ad agency is campaigning for this industry practice to be stopped in this hilarious video.
Confused about why you aren’t winning pitches? Multinational marketer Mohamed Ebaid explains why clients open their doors to very few boutique agencies.
Ever wondered why PR agencies say they can’t 100% guarantee media coverage? Consultant Rola Abu Hassan explains.
The copy you write to describe your business has the power to intrigue or repel. Word choice is incredibly important, so with the help of our community I’ve put together a list of words that you should ditch today to keep your copy fresh. Really – This is a tired adverb that can easily be …