Etisalat’s New Campaign is Shockingly Clever
Advertising / News & Campaigns

Etisalat’s New Campaign is Shockingly Clever

Etisalat and I have a terrible relationship. After years of billing controversies, expensive plans, and poor customer service, I have very little love left for the company that has received my business for nearly a decade. Beyond the poor product, the UAE telecommunications provider is a dinosaur when compared to its rival Du on the advertising front. Its communication has been old-fashioned, … Continue reading

Persil’s National Anthem Rendition Shows That Big Brands Don’t Always Need Big Budget Ideas
Advertising / News & Campaigns

Persil’s National Anthem Rendition Shows That Big Brands Don’t Always Need Big Budget Ideas

So this is a bit overdue, but here is another UAE national day brand execution that I really enjoyed (if you haven’t seen my post about du’s patriotic ad, check it out now). Last week, Persil Abaya Shampoo shared a lovely little video of a local artist singing her version of the UAE national anthem. Her voice … Continue reading

Why I Would Never Hire Nancy Ajram to Represent My Brand
Advertising / Branding / News & Campaigns

Why I Would Never Hire Nancy Ajram to Represent My Brand

Let me start by saying I have nothing against the Lebanese pop princess. In fact, I applaud her for remaining a wholesome family friendly performer all these years. Few artists in the Arab world succeed at remaining popular for as long as the red haired singing sensation has. It is precisely the longevity of her … Continue reading