A Beginner’s Guide to Social Media for Business
Digital / Guest Posts

A Beginner’s Guide to Social Media for Business

By Noora Nasrallah One of the perks of being an early adopter of a number of social media platforms is the ability to differentiate between authentic users and ones that can be easily discarded as spammers. The word “spam” was initially used to refer to “irrelevant or unsolicited messages sent over the Internet, typically to … Continue reading

How to Use Retargeting without Scaring off Consumers
Advertising / Digital / Guest Posts

How to Use Retargeting without Scaring off Consumers

By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the increasing number of sites using retargeting, the number of consumer complaints have also increased. More and … Continue reading