Garbage in, garbage out: the importance of the creative brief
Advertising / Strategy

Garbage in, garbage out: the importance of the creative brief

Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important.  Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement, the brief to your creative team member needs needs to be clear and thorough for her … Continue reading

Etisalat’s New Campaign is Shockingly Clever
Advertising / News & Campaigns

Etisalat’s New Campaign is Shockingly Clever

Etisalat and I have a terrible relationship. After years of billing controversies, expensive plans, and poor customer service, I have very little love left for the company that has received my business for nearly a decade. Beyond the poor product, the UAE telecommunications provider is a dinosaur when compared to its rival Du on the advertising front. Its communication has been old-fashioned, … Continue reading