Garbage in, garbage out: the importance of the creative brief
Advertising / Strategy

Garbage in, garbage out: the importance of the creative brief

Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. ¬†Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement, the brief to your creative team member needs needs to be clear and thorough for her … Continue reading