Advertising / Public Relations

Should Agencies Refuse to Do Spec Work during Pitches? [VIDEO]

Is asking for spec work during the request for proposal (RFP) process actually fair to agencies? Canadian ad agency Zulu Alpha Kilo thinks it’s not and is pushing agencies to refuse do due so during the pitch process as clients receive way too much work for free.  To prove their point, they have put together this hilarious video in which they ask various people in different industries to provide free spec work. It is a truly ridiculous process if you think about it!

Have you been asked to provide spec work during a pitch process before? Have you complied? Let us know in the comments below! 


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