When I launched The Curve’s website in 2013, a friend privately emailed me to point out that I had used the incorrect Twitter logo on the homepage. At the time I did not even know that the Twitter ‘t’ had been replaced by the bird in 2010 (oops!) and then actually relaunched again in 2012. I quickly amended the error.
Since then I began to notice other brands were making the same mistake. A lot. On websites, posters, flyers, and even on above the line advertising. 2 years on, the ‘t’ remains widely used in our region and it’s time for it to finally be retired.
This Twitter bird is the only logo the company allows to be used to represent the website:
These are the permitted colors
Here’s how the logo evolved:
Check all your collateral today and make sure that you’re not using either the original Twitter ‘t’ or Twitter bird’s predecessor, Larry Bird. For more information on Twitter’s brand assets, check out their guidelines.