Launching your brand’s social media pages is as easy as the click of a few buttons, but after that you may find yourself scratching your head trying to figure out how to develop your brand’s voice across multiple platforms. For a little inspiration, here are five local UAE brands that are totally on top of their social media game.
D.I.S.C Medical Clinic
This recently launched clinic of “integrated preventative medical practitioners” have succeeded in making back pain a social media worthy topic. Their daily behind the scenes pictures of their work and fantastic videos for at home therapeutic exercises have strangely become posts I look forward to seeing in my Instagram feed.
Freshly Ground Sounds
Launched in November 2013, Freshly is a “non-commercial independent music initiative in the UAE providing a community for musicians and music lovers.” Their content is natural, casual, and downright cool. They share snaps from their events, clips from their artists, and behind the scenes fun. Follow them to discover local bands and for information about upcoming gigs.
reMADE DXB is a great example of a brand that has easily defined its social media voice simply by being truthful. This crafting duo has developed an organic following of over 3,000 fans on Facebook with their sewing tips and witty comments. Their honest and fun content makes you feel like you are having a chat with an old friend.
Frying Pan Food Adventures
The brainchild of food blogger Arva Ahmed, Frying Fan Food Adventures takes its fans on a whirlwind digital tour of Old Dubai’s culinary delights. Posting pics from their fantastic walking food tours, interesting articles about food culture, and other content to make your mouth water this account is one to follow to satisfy your inner foodie.
Bounce Middle East
The idea of trampolining makes me a little giddy, and apparently 100,000+ other people agree. Less than a year old, Bounce has managed to develop its massive online following with a combination of cool content and promotion of its posts. Engagement is sky high on its Facebook page and the community manager does an awesome job of actually replying to all queries and a lot of the comments in a personalized manner. Do not like this page if you’re an old fart who hates fun!